PPC Online Advertising
PPC online advertising enhances organic search engine optimization with a focus on generating traffic. Organic SEO is not, however, instantaneous or immediate, while PPC online advertising is near immediate!
Using search engine marketing methods and programs can deliver traffic online almost immediately; instead of over a period of months. The most common business model for search engine ads is called “pay per click”(PPC).
PPC search engine advertising allows for you to have maximum exposure and controlling the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign is trackable which provides metrics showing success or failure.
Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on a user clicking on a link seen in search engine results.
PPC ads typically appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP). These paid ads are shown based on an auction model that determines which ads will display and in which positions.
ImageSpeak can provide a PPC marketing strategy with support and value on your company’s domain. We work with you to manage your PPC efforts and maximize your website’s potential search traffic and ultimately, conversions and ROI.
Each project valuation tends to be unique based upon individual goals. However, actionable recommendations are commonly categorized into several sub evaluations:
- Long implementation
- Medium implementation
- Short term implementation
- High impact
- Medium impact, and
- Low impact
Including this thought process into our approach helps define and produce a workable plan that works in conjunction with your search marketing objectives.
Traffic Acquisition Methodology and Opportunities
Without well-researched goals and an understanding of possibilities, a successful PPC campaign can never be realized, much less optimized and maximized.
The provided action plan will include advanced keyword research strategies coupled with analytics and industry research. These are foundational elements of the ImageSpeak methodology. The research will provide awareness and insights into new keyword opportunities, search behaviors, and new potential keyword considerations as they develop.
ImageSpeak’s PPC search management services are more than just a keyword bidding solution. We identify themes and areas of concern and weakness. We’ll focus on generating targeted, less costly options that convert traffic to your website. This plan is a starting point for a long-term, mutually beneficial partnership between your business and ImageSpeak.