Social media marketing has changed the business world.
Online marketing isn’t just about talking to people; it’s about talking with people. What used to be a single sales pitch is now a multi-directional community conversation. The power to control the brand message is mostly removed from a business’ hands.
Social media marketing (SMM) is all about engagement. It’s a business’s opportunity to connect with clients and build a long-term customer relationship built on communication and trust.
Social media, however, has enabled a new generation of content creators and businesses must help guide the conversation through their participation. A business must promote a message that reaches potential customers and addresses it’s customers’ needs.
The “business-to-consumer” conversation is why SMM is a powerful and necessary tool for all brands today.
ImageSpeak provides SMM services that help a business improve their presence, increase their brand and create a positive reputation online.
Making Social Media Work for Your Business
A business that is not interacting with clients through social media may be hurting their brand in several ways:
- The risk of fading away from their customer base’s top-of-mind recall;
- Missed opportunities to reach new clients, and
- Falling out of public favor by missing important conversations taking place online.
So what is a business to do?
With ImageSpeak’s SMM experts, a company can optimize their social media presence. Social media marketing is executed through many platforms, with a few of the popular platforms being a blog on your website, Facebook, Twitter, Instagram, Snapchat, and YouTube.
However, before a business engages in any particular platform, research must be put into locating the places where your audience is active online and create a Social Media Strategy to reach them in relevant spaces.
SMM services begin with research to identify those social media platforms where participation will produce the greatest payoff.
Developing a Social Media Strategy
An SMM company must tailor SMM strategies to the needs of the individual business.
Social media platforms lend themselves to attract specific demographics. Custom tailoring an SMM strategy to create a virtual handshake between your business and potential customers must be created.theTake a local bakery, for example. A bakery may do well to optimize their presence in Yelp and invite customers to review their cakes and pastries on the social review network. The bakery may also find value on Twitter by tweeting a word of the day that will get the first ten customers a free cupcake if they come to the shop and say the “magic” word.
Often it takes a unique mix of multiple social media platforms all sharing the same message but in a unique way specific to users of that platform. Ultimately, every link and post must point back to your website where you want to capture leads and generate sales.
We understand that SMM services are not “one-size-fits-all”.
SMM experts ImageSpeak help you navigate a community’s expectations and the value of your brand presence as you decide how to devote resources to social media platforms.
ImageSpeak can strategically help you develop and execute social media policy and practices that aid in community outreach, reputation management and brand loyalty for your business.
ImageSpeak can also provide a customized management plan where we handle all of your social media marketing for you!